Natalia Liniewicz
Natalia Liniewicz
Associate Director, Transaction Services
KPMG in the UK
+44 20 7694 2055
natalia.liniewicz@kpmg.co.uk
Biography
Natalia is an Associate Director in the Financial Services Strategy practice for KPMG in the UK. She has eight years of financial services advisory and industry experience and specializes in leading complex transactional and transformational projects. Natalia has led major rebrand projects with responsibility for cross-border, multi functional project design and launch of the brand internally and within the market place.
Articles by this author
How do you want to be seen? Getting your brand right is a foundation to future success
At a time when trust in financial services is at its lowest in decades, how your organization is seen by customers and the wider stakeholder group is fundamental. Managing the perception of your organization is a constant challenge which, when done well can add significantly to the tangible and intangible value of the business. However, getting it wrong is far easier than getting it right according to Nicholas Griffin and Natalia Liniewicz.
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